In my experience as a marketing strategist, Google My Business is a must for any business regardless of size. This article is as a result of this tweet reply, it dawned on me many business owners do not know about Google My Business, and its benefits, this led lead to me writing this post.
According to a recent report, Nigeria remains Africa’s largest mobile market, with about 162 million subscribers and a penetration rate of 84%. It makes us a mobile-first country, and with potential customers are always trying to find information online to make their life easier, Google My Business gives an edge for your business to be located by customers.
Google My Business is simply a tool for businesses and organisations which offers them a verified business page to manage their online presence; how they appear in Google Search and Maps. It has many functionalities to ensure customers in your locality find you.
The following are highlights to take note of for your GMB’s general strategy to help you create and use it efficiently. Kindly note it’s pretty simple to set and if you can’t do this, kindly get professional help to avoid errors.
Who Needs A Google My Business
Suppose you are a Baker, Masseur, Hairdresser, Barber, Electrician, Bar, Store, Carpenter, Tailor, Boutique, Mechanic, Fashion Store, Restaurant etc. I will say anyone or a local business, regardless of size, scale and whether you have a physical store or offer delivery only services/products.
To get started, visit to search to if your business listing already exists. After this, you can either update, verify or create your business listings based on what options your results are. Ensure to use a Gmail to log in and set up your account, keep the details safe because that email becomes the owner of your google my business listing for future edits, please don’t lose it.
Set up a legal address while entering your other business details next and be consistent across-board. Ensure you select your primary business category, add different types your business fits in.
If you run a service delivery and not a location-based business, there’s an option to allow you select a radius you can deliver to; this would be determined by your geographical boundaries, kindly keep it within your scope of coverage.
Improves Your SEO and Local Visibility
Google My Business listings improve your search, and local business visibility in Google search and Google maps as interested customers can right from Google map get directed straight to you. Use quality images of your business, products, service and double-check your address, post hours of operation, ensure to include a correct location, not a personal phone number.
Understand Your Audience
Within your Google My Business page, you can see insights on how customers searched for your business, and where those customers are coming. Such information would help you improve your profile better for search results in your location.
Business reviews help you learn about your performance, whether good or bad, ensure to respond with a positive and friendly tone, as it presents new opportunities to win more customers over.
Final Thoughts on Google My Business
I would encourage any business regardless of scale to get a GMB page and have a strategy for it. I have seen the many positives of it for clients I have created GMB pages for and brands I have worked as a marketing professional, you too should get one today.
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Kindly fill this contact form if you need strategy and a professionally set up Google My Business page.